Our Story

Your Health. Our Passion

We’re a New Zealand family-owned business with a simple focus: quality ingredients and personal service. Where possible, we source from New Zealand’s farmers and growers for our range of natural health supplements.

From our farm, sea and garden.

New Zealand is central to our story. Our range includes colostrum made with Fonterra dairy ingredients, premium A-grade deer velvet from South Island farmers and Green Lipped Mussel farmed in the Marlborough Sounds.

We value the people behind those ingredients, just as we value the customers who choose our products. If you have a question, our team is here to help.

Why New Zealand makes the difference.

Our passionate team

We’re a family-owned business, supported by a team who look after our customers, our products and the details of every order.

Tony Lawton

Tony Lawton

Managing Director & International Sales

Tony leads NZ Pure Health’s wholesale business and works with overseas distributors on product development. His appreciation for New Zealand’s environment extends beyond work, with time spent sailing in the Hauraki Gulf and mountain biking in Northland.

Liz Lawton

Liz Lawton

Sales Administrator

Liz looks after office administration and customer service. If you call us, she may be the person you speak to. Outside work, she enjoys boating, exploring New Zealand’s cycle trails and spending time with family and friends.

Tom Hall-Taylor

Tom Hall-Taylor

Marketing Manager

Tom looks after marketing at NZ Pure Health, with an interest in new ideas, innovation and technology. Away from work, he enjoys reading, travelling and training in Jiu Jitsu.

Kate Yoo

Kate Yoo

Dispatch & Korean Market Coordinator

Kate coordinates dispatch and the Korean market. She values New Zealand’s natural surroundings, finding time to enjoy its beaches and native birdlife.

Lillian Lee

Lillian Lee

Dispatch & Distribution Assistant

Lillian helps prepare products for distribution, packing with care and attention. Outside work, she enjoys walking and cooking for family and friends.

Garth Settle

Garth Settle

Packing & Labelling

Garth looks after product packing and labelling. He enjoys indoor bowls, Bridge and time with family and friends.

Makiyo Inoue

Makiyo Inoue

Packing & Dispatch Assistant

Makiyo helps with packing and dispatch. Away from work, she enjoys tennis, walking and looking after her two cats.